My Story
From Discipline to Discovery
I was raised in a traditional Asian household where success meant security, and security meant following the rules. So I did what many would call the “right thing” — I served in the military, eventually becoming an officer in the 12 C4I Battalion, entrusted with leading strategic SATCOM operations. Those years instilled in me a deep sense of discipline, responsibility, and the power of leading by example.
But even then, something inside me was restless. While the structure gave me strength, I started to feel a quiet pull toward something more — something not found in rank, uniform, or routine.
The Corporate Climb — and the Calling
After leaving the military, I transitioned into the corporate world — and thrived. I climbed the ladder, checked off the boxes, and built a life that looked successful from the outside. But inside? I was quietly burning out. I felt misaligned, unfulfilled, and trapped in a cycle that didn’t reflect who I truly was.
That’s when I began exploring personal development, spiritual teachings, and the world of coaching. I realized I wasn’t the only one who felt stuck living someone else’s definition of success. So I made the boldest move of my life: I walked away. I chose purpose over paycheck, freedom over familiarity — and stepped into the unknown.
The Corporate Climb — and the Calling
After leaving the military, I transitioned into the corporate world — and thrived. I climbed the ladder, checked off the boxes, and built a life that looked successful from the outside. But inside? I was quietly burning out. I felt misaligned, unfulfilled, and trapped in a cycle that didn’t reflect who I truly was.
That’s when I began exploring personal development, spiritual teachings, and the world of coaching. I realized I wasn’t the only one who felt stuck living someone else’s definition of success. So I made the boldest move of my life: I walked away. I chose purpose over paycheck, freedom over familiarity — and stepped into the unknown.
Building Freedom, One Funnel at a Time
What started as a journey of self-discovery quickly turned into a business that now transforms lives. I immersed myself in the digital world, learned how to build funnels, automate systems, and help other coaches and speakers share their message online — even if they had zero tech skills.
That’s when Freedom Funnels Coaching Services was born. Since then, I’ve helped dozens of soul-driven entrepreneurs go from overwhelmed and invisible to automated and in-demand. In 2025, I was honored to walk across the stage at Funnel Hacking Live in Las Vegas, receiving the 2 Comma Club Award and Certified Funnel Builder Award from Russell Brunson and Todd Dickerson. It wasn’t just a milestone — it was proof that a purpose-led business can be both profitable and powerful.
Fatherhood, Faith, and the Bigger Mission
Beyond funnels and awards, I’m a father. My daughter, Cleo, is my anchor and my reminder of why I do what I do — to create a life of freedom, love, and legacy.
My mission expanded even further when a dream led me to the word “Ubuntu” — a call to serve and uplift others. That dream took me to Kenya, where I reconnected with the deeper truth that we rise by lifting others. It’s why I mentor. It’s why I teach. And it’s why FreedomLucas isn’t just a brand — it’s a movement.
Today, I help heart-centered leaders turn their gifts into online businesses that align with who they really are. Because when you live in alignment with your truth, that’s where freedom begins.
Fatherhood, Faith, and the Bigger Mission
Beyond funnels and awards, I’m a father. My daughter, Cleo, is my anchor and my reminder of why I do what I do — to create a life of freedom, love, and legacy.
My mission expanded even further when a dream led me to the word “Ubuntu” — a call to serve and uplift others. That dream took me to Kenya, where I reconnected with the deeper truth that we rise by lifting others. It’s why I mentor. It’s why I teach. And it’s why FreedomLucas isn’t just a brand — it’s a movement.
Today, I help heart-centered leaders turn their gifts into online businesses that align with who they really are. Because when you live in alignment with your truth, that’s where freedom begins.